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Facility Enhancement
Priority Goal Statement
Present a facility and services that produces an excellent experience for members and guests.
Performance Strategy
Improve the functionality, cleanliness and attractiveness of the existing facilities while considering a location for a new state of the art facility.
Program Development
Priority Goal Statement
Increase enrollment by developing new youth, teen and family initiatives that embrace the Abundant Asset model.
Performance Strategy
By December 31, 2007 new programs will generate annual enrollment of 4267.
Advancing Leadership
Priority Goal Statement
To recruit, develop and retain a highly skilled and results oriented team of volunteers and staff.
Performance Strategy
Staff will achieve appropriate certifications and advance professional competencies. The Board of Directors and program volunteers will expand representation, effectiveness and impact to advance the enterprise.
Financial Growth and Development
Priority Goal Statement
Grow assets of the organization and attract philanthropic champions.
Performance Strategy
By December 31, 2007 generate $800,000 in revenue, grow contributed support to $180,000, recruit 15 Heritage Club members and be ready to implement a capital campaign.
Membership Development and Marketing
Priority Goal Statement
Design a membership program that adds value to the family membership base and supports a member’s pursuit of wellness goals.
Performance Strategy
By December 31, 2007 grow memberships to 2377 units and achieve a satisfaction rating of 94%.
For several months during 2004 the YMCA Board of Directors and staff, with assistance from consultants from the YMCA of the USA, engaged in a strategic planning process to lead the Shiawassee Family YMCA into an exciting future. We depended on key community leaders and YMCA members to give us valuable information to assist us in the strategic planning process. Key elements of the process included a member satisfaction survey conducted by SEER analytical, focus groups, and community leader interviews. Finalized in December of 2004, the result is a comprehensive plan that includes the focus areas, priority goals, and performance strategies outlined below. We look forward to continuing to provide excellent service and developing new opportunities to build strong kids, strong families, and a strong community.
